FOR IMMEDIATE RELEASE
Astone Fitness and The Human Trainer Announce
Appointment of Director of Sales,
Marketing and Business Development
Vancouver, BC (February 3rd, 2015) – Astone Fitness, a Vancouver based manufacturer of portable fitness equipment solutions for fitness consumers and commercial environments around the globe, is pleased to announce the appointment of Julie Rogers, as Director of Sales, Marketing and Business Development. Working directly with President and CEO, Darren Shane, Ms. Rogers will be responsible for brand strategy and development and developing key new global markets and partners.
"It's a very exciting time for Astone Fitness with Julie Rogers joining our team as Director of Sales, Marketing and Business Development. Julie brings a great deal of experience in our industry and we look forward to her bringing the same passion for business excellence and strategic business development to grow and take Astone to a new global level" says founder and President, Darren Shane.
Julie will be focused on building current global and domestic customer relationships, the expansion of the Astone functional training product line to new global markets, updated branding and marketing strategies, and the development and launch of several new programs and platforms which will compliment and support Astone’s core functional training products.
“I am very excited about the future growth opportunities for Astone Fitness and the Human Trainer and to be part of their new management team. To work with a local company founded on integrity and passion for their product and business platform, is truly an honour. My main focus will be brand alignment and marketing strategy, strategic growth and improved company profitability, and the introduction of our core products to new markets and sales channels on a global level” says Ms. Rogers.
Julie comes with over 25 years experience in the fitness industry, and was a founding partner and VP of Finance & Product, Sales and Marketing at Twist Sport Conditioning, an industry leader in sport performance training programs, products, and services via its franchised conditioning centres for over 13 years. Her specialty in product sales, marketing, manufacturing and supply chain, and short and long term growth and profitability analysis and strategy, are perfectly aligned with the future directions of Astone Fitness.
About Astone Fitness
In 2004, Darren Shane, an International Fitness Trainer and Athlete, founded Astone Fitness with a friend, and entered the portable fitness equipment market via a North America wide infomercial success story featuring flagship product, Ripcords® Resistance Bands. Ripcords® quickly became the industry leader in the resistance bands category, in B2B and B2C business. In keeping with their motto at the time "if it doesn't fit in your car, we don't sell it", Astone Fitness added complimentary products including the Stretch Buddy®, Complete Chin-Up®, and the expansion of the Circuit7® line of efficient workout DVDs. 2010 brought the global release of The Human Trainer®, a body weight suspension training device to the market, amongst heavy competition. With the combination of high product quality, innovative, patented design and advanced functionality, the Human Trainer® is now widely recognized as the leading functional fitness product on the market today. It has been featured in a variety of fitness publications, is used by multiple major league sports organizations and is carried around the world by our international distribution partners.
My Fitness Journey
Like most people today, I am probably too hard on myself for the way I look. I was never an overweight child or person, but I was never trim and always carried a little extra weight. I was a late bloomer in life and never that athletic, so I wasn’t the jock or the heart throb.
In college, I would go to the rec center and work out but just did basic machines. In graduate school, I had a gym membership and did the obligatory 1990’s step aerobics and used some free weights and machines as demonstrated by the “sales person”.
After graduate school I started working out at the YMCA and used a trainer sporadically. I achieved some results but really wasn’t completely dedicated and the trainer, while good, was doing their job.
I then reconnected with Amy Keenan, whom I had known from High School. She owned her own gym and I started a new journey. At first it was strictly free weights and machines. The difference was, Amy cares about her clients and it is more than a job. She educates you on nutrition, supplements, form and discipline. I must admit, because of her thoroughness, I depend on her completely and rarely investigate anything for myself, because I know she would never recommend something that she didn’t believe in 100% We even trained for a fitness competition when I was 35. However, this was a huge commitment. I was working out 6 days a week, several hours a day and still maintaining a full time job, volunteering at church and family.
After the competition we switched to a more maintenance mindset. I was working out 3-4 times a week anywhere from an hour to two. I was traveling 20 minutes one way to the gym, so it was still a time commitment. With all things, life sometimes gets in the way and motivations ebb and flow.
A few years ago, Amy decided to change the way she trained and moved to the Human Trainer. Gone was the gym and now we would be working out at home. I was concerned. If I didn’t have the destination would I still work out regularly. Would I see the things I needed to get done around the house and not do my work out. And most importantly would I get bored with this and not really see any results. To my surprise, I am actually more consistent with my workouts. By shaving off travel time, I can get my workouts in when it is convenient. And no excuse when the weather is bad either. I have seen great results with the human trainer. Thanks to the dedication of Amy, she is constantly developing new routines, and exercises that have increased the effectiveness of your product. She is a true gem! The workouts are effective, timely and keep my interest.
I am not going to lie, there are days I don’t want to work out or times I don’t give it 100%. Like most people, my diet is my biggest hinderance. I know if i had a full time chef I would be an adonis. I have also suffered some health issues which created set backs but was able to regain quickly with The Human Trainer. One of our biggest challenges has always been a severely dislocated shoulder while skiing in college. Due to the uncertainty of free weights, we have suffered set backs due to subluxations. But with your product, I have never had a subluxation and have been able to strengthen my shoulder.
The most important thing is, this is a journey. I was looking for a life style. I own my own business and have interest and obligations outside of working out. Working out can not be my career. The Human Trainer gives me results and does not demand a commitment that I can not meet with the rigors of every day life. My journey is not done and my goals haven’t been reached but I will continue on changing both as I go.
- NON VERTICAL 2 ARM ROWS (12 REPS)
- 2 ARM BICEP CURLS (10 REPS)
- 1 LEG ALTERNATING SQUAT & 2 ARM ROW (8 PER LEG)
- FOOT CRADLE PLANK (20 SEC)
- FOOT CRADLE ALTERNATING MOUNTAIN CLIMBER (6 PER LEG)
- FOOT CRADLE 2 KNEE TUCK (10 REPS)
- FOOT CRADLE HAMSTRING AIR SPLITS (10 REPS)
- STANDING 2 ARM CHEST FLIES (10 REPS)
- OVERHEAD 2 ARM TRICEPS PRESS (10 REPS)
- SQUAT & ALTERNATING 1 KNEE LIFT (8 PER LEG)
- ALTERNATING FORWARD LUNGE & T-FLY (6 PER LEG)
- 1 ARM SQUAT & REACH (6 PER SIDE)
- STANDING CHEST PRESS (10 REPS)
- ALTERNATING SUPERMAN (12 PER SIDE)
- 1 ARM BICEP CURLS (10 PER SIDE)
- 1 LEG ALT FORWARD SQUAT & REVERSE LUNGE COMBO (10 PER LEG)
- FOOT CRADLE 1 ARM EXTENDED PLANK (20 SEC PER SIDE)
- FOOT CRADLE PUSHUP & 1 ARM TWIST (8 PER SIDE)
- FOOT CRADLE 2 KNEE TUCK (25 REPS)
- FOOT CRADLE HAMSTRING CURL AND AIR SPLITS COMBO (20 REPS)
- STANDING CHEST FLIES (25 REPS)
- STANDING OVERHEAD TRICEPS PRESS (20 REPS)
- JUMP SQUAT (20 REPS)
- ALTERNATING FORWARD FRONTAL RAISE LUNGE (12 PER SIDE)
- 1 ARM SQUAT & REACH & ROW (12 PER SIDE)
- HANDSTAND PUSHUPS (10 REPS)
Yes, it's a new year and time to get back into shape. Put down that chocolate chip cookie and get to work! But visiting the gym is such a chore, you might say. Many other workout enthusiasts will wholeheartedly agree with you. Create your own home gym without turning an entire floor into a mirror image of the local gym hangout. Make the space all for you with these few key tips.
Don't Buy Every Workout Machine
Admit it: you often wonder what all those machines actually do in the gym. In reality, adding a simple set of free weights or dumbbells is your best bet to start a home gym. Because they aren't attached to a permanent arm moving in one direction, you can switch up any exercise with weights in hand. Work the legs and arms together, for example, by squatting while performing shoulder presses.
Cover the Floor Too
That gorgeous hardwood floor you just installed isn't going to be too pretty after dropping even just one weight on it. Be careful with your home and install rubber flooring in the gym area. You'll protect the wood below while making the area easy to clean off from sweaty workouts. Any weights dropping to the floor will simply bounce off the rubber. Talk to a gym expert when buying the rubber. It should be thick enough to withstand normal weight drops while creating a slight cushioned effect on your feet.
Add Mirrors for Safety
No, you aren't being vain or selfish by installing mirrors like the decorator in the pic below selected. In fact, mirrors are more for safety during workouts than to show off that hot body. When you perform any exercise, it's critical to have the right posture and form to avoid injury. This fact is especially true for heavy weightlifters. Add mirrors to as many walls as possible to see yourself at various angles. It also makes the space look huge when visitors take a peek inside.
Space it All Out
Your first visit to the new gym will be your last if areas aren't spaced correctly. Before hopping on that treadmill or trying some dead lifts, stand in each workout space. Carefully turn around with both arms out and parallel to the floor. If you strike anything with your hands, the space is too cramped. You need ample space to move and avoid injury. The last thing you want is to injure yourself with the wall.
Be Alternative, Man!
Home gyms don't have to be carbon copies of one another so add a few new age pieces to spark your interest. Add an exercise ball to the gym, providing you with a balance lesson each day. Try the Beginner's Exercise Ball Kit.
Resistance bands are a great alternative to free weights and take up a lot less room!
Photo Via Zillow Digs
You’ve got your exercise routine down to a science, when BAM! You get hit with a bug! “Should I continue exercising through a cold or flu? If I stop will I have a hard time starting back up? Oh my God! I’ll lose everything I’ve worked so hard for! What should I do? WHAT SHOULD I DO?!” Calm down, take a deep breath (through your mouth if your nose is blocked of course), and read this:
Most New Year’s resolutions tend to be about getting fit and losing weight. People generally limit their resolutions to joining a gym, or vaguely saying they’re going to eat better. Hello! Get with 2015 - think OVERALL health! Here are ten varieties to the typical New Year’s resolutions, and remember, being more specific in your goals will help you to achieve them.
Eat more fruits and vegetables – Simple yet effective. One easy way to do this is to have a fruit each day for breakfast, and to make sure a vegetable is included with all other meals.
Stretch more – You’d be amazed how stretching daily can help minimize aches and pains and even reduce stress. When you get home from work, or right before bed, try doing 10-15 minutes of light stretching and you’ll notice a huge difference in how you feel. Remember to hold the stretch until you feel the muscle loosen.
Cut down on salt – High salt consumption can cause a variety of health problems including raised blood pressure, heart disease, kidney disease and arthritis. One main way to reduce your salt intake is to stop eating processed foods.
Spend more time with family – Let’s face it, western society puts more importance on work than on family time. Cut time out of your busy schedule for quality time with loved ones: have board-game night, teach the kids how to bake, plan a day trip. Things like this go far in establishing your own optimal well-being and connections with loved ones.
Take a fitness class – Want to get in shape but hate the gym? Why not join your local hockey team, take a karate class, or even a tango class? There are so many fun ways to get moving and learn something new at the same time!
Workout your brain – Knowledge is power. Why limit your workouts to your body? How about a resolution to read more or take a continuing education class? How about learning a language or how to play an instrument?
Get massages regularly – Now this resolution I can get on board with! Massages are great for stress relief and in preventing injury after exercise.
Set up a home gym – What better way to make sure you’ll exercise than by setting up a home gym. It’s easier than you think. All you need is a few key pieces of equipment. This stuff doesn’t even have to be expensive or take up tons of room anymore. Check out The Human Trainer.
Get enough sleep and rest – We know you have a lot to do, but don’t skimp on sleep to get it done. Make sure you are getting 7-8hrs of sleep at night. Plus, take time to yourself to unwind. Don’t feel guilty for a day of doing nothing. We all need some time to recharge the batteries.
See your doctor – If you haven’t been to see your family doctor in a while, schedule an appointment: have blood tests done, and try to get a complete physical. Getting checked regularly can help catch little problems before they become big ones.
Do one, some, or all these resolutions, and aim to have a happy and healthy year.
Now go out there and conquer 2015. Happy New Year!
Resources: athomefitness.com, realbuzz.com