At Astone Fitness we are fanatical about health and fitness. That's because good health is the foundation of a good life. Our mission is to take the difficulty out of maintaining a healthy lifestyle by creating innovative products that make staying active fun, easy, quick, and accessible to virtually anyone, anywhere.
Whether you are a traveling business person or a stay at home parent, beginner or pro, our equipment can travel with you, sets up in seconds, and gives you a full body workout in minutes.
We are committed to continually creating innovative products and methods to stay healthy and active. This commitment is second only to our promise to provide honest, timely and supportive customer service.
At Astone Fitness, we strive to be more then just an equipment supplier. Through our site, events and charitable donations we aim to empower you with all the tools and information you need to be a stronger, healthier, and more flexible you.
In late 2003, Ben Silverman and International Certified Trainer and athlete Darren Shane partnered and created Astone Fitness. In early 2004, Astone Fitness entered the portable fitness equipment market and launched an infomercial with it's flagship product Ripcords® resistance bands. Within 2 years, Joel Grenz joined the company rounding out the team with his expertise in digital marketing.
Ripcords® quickly became the leader in the resistance bands category. The success was owed to a commitment to quality, innovative ergonomic handles and a strong brand backed by a solid warranty and satisfaction guarantee. This reinvention of the humble, yet versatile, resistance band brought a variety of celebrity, military and fitness professional endorsements.
After the success of Ripcords®, Astone Fitness decided to expand its brand in keeping with its motto at the time "if it doesn't fit in your car, we don't sell it." Astone Fitness added complimentary products including the Stretch Buddy®, Complete Chin-Up®, and the expansion of the Circuit7® line of efficient workout DVDs.
Astone Fitness took a bit step in 2011 with the global release of The Human Trainer®. Due to the combination of high product quality, innovative, patented design and advanced functionality, the Human Trainer® is now widely recognized as the leading functional fitness product on the market today. It has been featured in a variety of fitness publications, is used by multiple major league sports organizations and is carried around the world by our international distribution partners.
In January 2013, Darren Shane and Joel Grenz appear on CBC Television's wildly popular show, The Dragon's Den to pitch an investment to 5 of Canada's leading business tycoons.
From all of us at Astone Fitness, thanks for helping us make fitness more fun, more portable and more efficient.